Synergy Tech Software

Synergy Tech Software builds core banking, digital banking and communication-intelligence platforms used by banks, microfinance institutions, credit unions and NBFIs across 22+ countries. The brief covered a family of print pieces that all had to read as one company: a corporate booklet, "Beyond Banking"; a product brochure for the SmartComm Suite; and a brochure for the MB NextGen core-banking platform.

Every piece carries the same system — a maroon-to-violet gradient, a red accent, and a world map or hexagon motif for the platform's reach and scale: 22+ countries, 500+ accounts handled, 5Mil+ end users, 3,500+ branches.

Three products, one company, and an audience of bank CTOs who decide in the time it takes to walk past a stand.

The "Beyond Banking" booklet leads on reach — a world map behind the 22+ countries figure — then answers who we are and where the platform is used on facing pages.

SmartComm Suite is explained module by module — VoiceGen, VoiceCast, SmartComm Core and Insight — with diagrams instead of paragraphs. MB NextGen gets the same treatment for its core banking modules.

The same system was rebuilt at wall scale: a lightbox header, a three-panel graphic explaining Core Tech, Deep Tech and End Tech, a solutions panel for each institution type, and a branded counter.

One system that survives a change of medium: A4 print, large-format wall panels and a counter, all colour-matched and built from the same files.