Chaiamari Galli — Case Study | Sanjeeb Sainju
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Brand Identity · Project 01

Chaiamari Galli

Visual identity for an authentic Newari food brand

Chaiamari Galli — project cover
Client
Chaiamari Galli
Sector
Newari restaurant
Scope
Logotype, identity
Role
Identity design

A complete brand identity for a restaurant specializing in authentic Newari food. The mark pairs orange abstract geometry — circles and folded planes — with a black script for the "Galli" line, so modern minimalism and cultural storytelling sit in the same lockup.

01

The brief

A kitchen in Patan selling one dish needed a mark that could carry the whole brand — readable on a signboard, a stamp and a takeaway box alike.

Reference and moodboard
Early sketches
02

Construction

The glyph was drawn on a circle-and-square grid so the curves stay even, with a minimum width below which the descriptor drops away and the mark runs alone.

Chatamari Galli logotype on its circle-and-grid construction
Construction and approved lockup
03

Type and colour

A condensed slab with a printed texture carries the wordmark, a fast script handles the sub-name, and one orange does the work with black held back for type only.

Colour and type tests
04

Outcome

One mark at three fixed sizes with a clear-space rule — enough for the kitchen to order signage and packaging without a redraw.

The identity applied across cards, uniform and packaging
The identity in use
Services
Logo DesignVisual IdentityCultural BrandingType Selection
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