Promotional Posters
Multi-industry promotional and advertising creatives
Promotional work spanning motorsport, education, healthcare and public health: a "7th time World Champion" poster with Petronas branding, a "Study in Canada" education campaign, a medical awareness poster, and a public health notice. The set shows how far the visual tone has to move between sectors while the underlying discipline stays the same.
The brief
Campaign work lives at thumbnail size. Each piece needed one subject, one headline and contact details that survive being seen on a phone at arm's length.
Composition
The championship post composites driver, car and a ghosted numeral into a single depth field; the consultancy and clinic posts stay deliberately flat so the call to action lands where the thumb does.
Retouching
Supplied product and portrait photography was cut out, colour-matched to each brand palette and relit so the composites hold together at full size.
Outcome
One template family per client, sized for feed, story and print, so new dates and offers drop in without a redesign.