Chatamari Brand Kit

Chatamari sells a single dish, made the way Patan has made it for generations. The identity already existed as a wordmark; what it did not have was a system — a rule for how the mark behaves on an apron, a takeaway box, a ceramic cup, a card handed across the counter. This project built that system and then produced every piece in it.

Uniforms, packaging and print were being ordered piece by piece from different vendors: three oranges, two logo sizes, no rule for clear space. The ask was to fix the inconsistency and hand over files a print shop could run without asking questions.

The mark was redrawn on a circle-and-grid construction so the curve of the dish stays even, and a minimum width was set below which the descriptor drops away and the glyph runs alone.

One orange does the work. Black is held back for type only, and an off-white carries the interior of packaging so food photography stays the brightest thing in frame.

Nine pieces were produced from the same set of files: business cards, aprons, polo shirts, caps, two box sizes, cups, a counter card and stickers. Every item places the mark at one of three fixed sizes, so nothing needed a bespoke artboard.

The restaurant now reorders from one folder. Print-ready files are locked per item with bleed and colour already set, so a new batch of boxes or a new hire's apron comes back matching what came before.