Festive & Commercial Campaigns
Holiday greetings and corporate commercial advertisements
Campaign graphics that put cultural festivity and commercial advertising in the same set: a "Happy Yomari Punhi" greeting, a music promotion for "Gulabi Patra", and product advertising for Tritunga and Petronas around lines like "Better Rides Longer Life" and "9 Times World Champion".
The brief
Festive posts have one day to work and commercial posts have to keep working. Both needed to come out of the same visual language.
Two registers
Festive pieces lean on traditional motifs and warm light; product pieces stay hard-edged and technical. A shared type hierarchy keeps them recognisably one hand.
Production
Each layout is built once and exported to feed, story and print ratios, with the logo lockup and legal line fixed in the same position across all three.
Outcome
A calendar of posts that the client can schedule without asking which template belongs to which occasion.